Accelerate Dental Marketing

Dental Website Design

Why Is Dental Website Design Important? Are you considering a new website design for your dental practice? You are an experienced dentist. You want a professional website that properly represents the quality of work you do. You know your current website has problems because it isn’t producing a good number of high quality cases on a regular basis, you just don’t know how to fix it. The common dental website design issues we encounter include being out-of-date, having functionality issues, being slow to load, or lacking in quality educational content. If this sounds like you, these are all great reasons to implement a new dental website design for your practice. At Accelerate Dental Marketing, we provide professional, content-rich, mobile-ready, dental website design that consistently delivers new dental patients to your practice. You can see samples of our dental websites and the results our clients are getting below. Pricing: Our SEO clients get a free content-rich dental practice website with unlimited dental video production, eBook publishing, mobile apps, and our 24/7 website live chat service at no additional cost. Stand-alone dental website design starts at $5,000. Fast, secure web hosting is also available.

Dental SEO

Dental SEO Content-Driven Search Engine Optimization Services For Dentists Why Is Dental SEO Important? Are you frustrated because you’re an exceptional dentist, but you struggle to attract new patients on a regular basis due to poor Google rankings? Do you come up in the Google search results when you search for yourself by name, but not for the keyword phrases commonly used by people looking for information on the dental treatments you provide? You might feel like you are being left behind online because you keep seeing your less qualified competitors coming up first in the search results. You are here because you want to do better with dental SEO. You wonder why some dental practices are able to consistently achieve top SEO rankings while you are only able to achieve limited success. Prior to talking with us, many of our dental clients struggled for years. SEO can be confusing without the digital marketing partner. What Is Search Engine Optimization? The goal of search engine optimization (SEO) is to get top organic listings on search engines (Google, Yahoo!, Bing) when someone types in keywords that are important to your dental practice. The goal of dental SEO is to get into the top spots organically. The top SEO position gets about 42% of the traffic. The second organic position gets about 24%. The third position gets about 12%. The percentages continue to drop off as you go down the page. There is limited business value to being on the bottom of page 1. To get top SEO rankings consistently, you need a website with a lot of educational content. Google actually assigns a quality score to your website. When your quality score exceeds your competition, your SEO rankings go up. This increases your firms viability and you attract more dental patients. Pricing: SEO program pricing varies. Call for a quote. How Does Google Determine My Website Quality Score? There are hundreds of signals Google analyzes when determining where to rank your website. However, the following are some of the most important factors Google uses to determine your website’s quality score: 1. How long do visitors stay on your site? 2. How many pages do visitors view per visit? 3. Do visitors come back to view different pieces of information? 4. Do visitors interact with your content? Your dental practice website must be built with these things in mind. This might sound difficult, but all you really need is the right dental marketing partner. Today, people no longer search in the phone book; they go to the internet. Search engine optimization (SEO) is the process of getting “free,” “organic” links or traffic to your website from major search engines like Google, Yahoo!, and Bing. The most important part of your digital marketing program is where your website ranks on Google. You need strong dental SEO to rank high on Google. Our Search Engine Optimization (SEO) Service is proven. It works every time.It will drive more traffic, and most importantly more customers right to you. Plus, some of our dental SEO programs include a free content-rich website. If you’re interested in learning how to dominate your market, contact us today to schedule a free creative dental SEO session. We would love to help you grow your business. Why Hire An Experienced Dental SEO Firm? SEO relies on an ever-evolving algorithm. Google has publicly stated that they update their search algorithm approximately 500-600 times per year. Keeping up with these ongoing changes can be time-consuming and frustrating, especially when added to your other professional responsibilities. As a Google Certified Partner, we have chosen to align ourselves closely with Google. Because of this alignment, we know exactly what Google is looking for from their websites, and can adapt quickly to any new algorithmic changes. Your Dental SEO success is directly tied to your content. Having duplicate, copied, or thin content is a death sentence for your website. Google knows people are searching for information and answers. That is why Google’s organic (SEO) listings are dominated by websites that provide a lot of unique, relevant, educational content. Your primary dental SEO strategy should be to create a lot of comprehensive, educational content that is well written and beneficial to your web visitors. This can be time-consuming and frustrating, especially given your other work-related tasks. With our dental SEO programs, we create all of the content for our clients. Our websites typically have hundreds of pages of well-written content, educational videos, comprehensive eBooks and blog posts, all produced on behalf of our clients. All of the content created for our dental SEO programs is syndicated socially to all of the major social media outlets. We have years of experience helping dental professionals identify the right content for their practices.

Local SEO for Dentists

Local SEO for Dentists Local Directory and Citation Management Services For Your Dental Practice Why Does Local SEO Matter? Are you frustrated because you don’t appear more prominently in local online search results? It can be even more frustrating when you see lower quality dentists appear instead of you. You may not realize the importance of local SEO for your dental practice and why local directory and citation management is so important. Search engines are all about confidence. They want to ensure the results they are displaying to users are accurate and relevant. It is critical that the search engines understand exactly who you are, what you do, and where you are located. Local directories and citation sites help search engines verify your dental practice’s information. This helps your dental practice establish trust and authority, and helps give you increased rank in local online search results. What is Local SEO? Local SEO is fueled by local directory sites that specialize in indexing dental practices based on practice area categories and geography. Some of the most common sites include Google Local, Yelp, Yahoo!, Bing, Yellow Pages, Manta, etc. Why are these sites important for local SEO? Today, over 60% of internet searches come from mobile devices. Due to this trend, search engines are changing the way they are displaying results, putting more emphasis on providing “geo-targeted” local results. How can local citations help my dental practice? When your dental practice appears in our network of 70+ highly authoritative local directory sites, Google is more likely to display your dental practice’s listing in the local search results with your user ratings, map location, and other key information that will encourage people to contact your office. Pricing: Our SEO clients receive local directory and citation management services at no additional cost. If you would like help claiming and maintaining your local directories and citations, our stand-alone services start at only $99 per month. Follow us on Facebook for daily updates!

Video Marketing for Dentists

Video Marketing for Dentists Tell Your Story Better. Showcase Your Expertise. Build Your Brand. Why Is Video Marketing Important for Dentists? Are you looking for ways to help your dental practice perform better online? Video marketing for dentists is a great option. You may be wondering how educational videos play a vital role in enhancing your dental practice’s online presence. Educational videos help you make an emotional connection with prospective patients before they even step foot in your clinic. They also provide a fast and easy way for potential patients to get answers to their commonly asked dental questions. When properly optimized for SEO, these educational videos also have the added benefit of showing up in search results, and helping people find your practice online when searching for answers to questions they have regarding specific treatments or services you offer. At Accelerate Dental Marketing, we offer unlimited educational video production at no additional cost, because we know how important these videos are to your online success. Video is big business, and is only getting bigger. In fact, YouTube is now the second largest search engine in the world, and while video marketing for dentists is often an afterthought in most marketing plans, it is quickly becoming the future of content marketing. We offer individual patient education videos at a cost of $150 per video. Our SEO clients receive unlimited on-site video production at no additional cost. The key to success online is to always keep an eye on what Google loves. If you do what Google loves, they will reward you with more top rankings and more patients will find your dental practice online. Dental video marketing is a core component of our dental marketing programs. Pricing: Our SEO Clients receive unlimited on-site dental video production at no additional cost. Individual dental videos can be purchased at a cost of $150 per video. Follow us on Facebook for daily updates!

Video: Video Marketing for Dentists

Educational Dental eBooks

Educational Dental eBooks Demonstrate Your Expertise and Educate Your Prospective Patients Why Is Patient Education Important for SEO? Are you looking for ways to generate more interest in your dental practice? One of the things we have done to improve our dental marketing programs over the years has to do with the addition of definitive guides, content-rich blog posts, and educational dental eBooks that rank extremely well for every topic covered in them. Google has always rewarded good content, but today Google really rewards comprehensive, educational content that provides real value to their users. We make it easy to create definitive dental guides, and eBooks that identify and answer any questions potential patients may have about a specific dental issue they are facing, or treatment you offer. Next, we add your new eBooks to the corresponding pages on your dental practice’s website and make sure potential patients have the opportunity to submit their email to get a free copy, along with related educational videos. This is all done for you automatically. This content is then delivered via email in regularly scheduled intervals, constantly driving potential patients back to your website, and keeping your practice top-of-mind. This greatly improves efficiency and frees up a lot of your time, because all your best educational content is delivered right to your patients automatically. This is called email nurturing. Due to this automation, by the time your patients are ready to schedule their initial consultation, they are better informed, prepared, and already know what to expect. If you want individual practice area eBooks created for your dental practice, please give us a call. Our SEO clients receive eBook design and publishing, as well as our automated email nurturing system at no additional charge. The results have been truly amazing. How Can You Automate Patient Education? How It Works: First, your website visitors sign up to receive some free educational content related their dental treatment of choice. Next, our system automatically sends these potential new patients custom content (eBooks, videos, blogs, etc.) at regularly scheduled intervals, continuously keeping your practice top of mind, and driving them back to your website. Through this educational process, these potential patients learn more about their dental treatment, become familiar with the doctors at your practice, and have a better understanding of how you would approach their specific oral health issue. Automated email nurturing keeps website visitors engaged and drives more interest in your practice, ultimately leading to more new patients. Pricing: Our SEO clients receive our automated patient email nurturing system at no additional charge. If you want individual eBooks created for your practice with automated email nurturing, please contact us for a quote. Follow us on Facebook for daily updates!

24/7 Dental Website Live Chat Service

24/7 Dental Website Live Chat Service Call Today For A Free 30-Day Trial. No Credit Card Required. How Does 24/7 Live Chat Work? Our Dental Website Live Chat Operators Monitor Your Website 24 Hours a Day, Helping You Convert New Patients While You Sleep! You may be looking at ways to make your website more dynamic and productive. One easy way to make a dental website more dynamic is by adding 24/7 live chat operators that engage your web visitors in real-time. Today, website visitors want instant gratification and engagement, regardless of the time of day. Research shows that many potential new referrals visit dentist websites after hours. Therefore, you want a live chat service that will monitor your website 24 hours a day. The goal of our dental website live chat service is to engage visitors, assist them quickly, and gather valuable information for you including: The visitor’s name. Their contact information. A brief description of the dental issue they are facing. Immediately following each live chat session, we send you an entire transcript of the conversation for easy follow-up and appointment scheduling. Adding live chat operators to your website can improve your lead capture rate by as much as 40%. Pricing: Our SEO clients receive our 24/7 live chat service at no additional cost. If you want to add our dental website live chat service to your website as a stand-alone service, pricing starts at $300/month. Adding a live chat service to your website will help you engage your visitors and bring in more business. Our affordable dental website live chat service is much different than an automated software application. If you want to discuss the differences between automated live chat software and real live chat operators, please give us a call. We would love to help you understand the differences so you can make an informed decision. Why Is Live Chat Important? We live in the age of instant gratification. When people go to your website, they want instantaneous engagement and support. Because the majority of consumers prefer that businesses are either open or at least able to assist customers at every hour of every day, our live chat operators monitor your website 24 hours a day, 7 days a week. When someone comes on your website, our live chat operators engage and assist your visitors and capture valuable lead information for quick follow-up. Emergencies do not always arise during regular business hours, and whether an office is open or closed, our live chat operators are always online and ready to take any questions from potential clients. The instant gratification that a live chat provides means that a potential client will be less likely to seek help from a competitor. Do Patients Really Like Live Chat? According to a recent study by customer service software company Zendesk, 42% of online customers favor a live chat feature because of the immediacy that the feature offers. Zendesk further reports that live chat outpaces e-mail, social media, and phone calls in customer satisfaction, with 92% of customers who have used live chat offering positive feedback and reviews. Because almost two-thirds of online customers are more inclined to return to websites with live chat than to those without the option, plus the fact that more than three-quarters of Internet users will forgo using sites without a live chat feature, the minimal expense of adding and maintaining live chat on a website far outweighs the potential loss in revenue. Our live chat operators are all based in the United States and are fluent in English and Spanish. We fully customize the design of your chat window, and tailor your messaging to your specifications. Whether potential patients are simply asking about the business hours, or want to know where to find information on your website, our live chat operators can quickly and effectively answer all of their questions, and point them in the right direction. If the customer has a more complicated question, the live chat operator will collect their contact information and let the visitor know that someone from the office will be contacting them as soon as possible to address their concern. Immediately following a live chat on your website, you will receive a complete transcript of the chat conversation, along with the contact information for easy follow-up. If you want to learn more about our dental website live chat service. Contact us today. Follow us on Facebook for daily updates!

Dental Website Analytics Reporting

Dental Website Analytics Reporting Tracking New Patient Leads and Your Website’s ROI How Do You Track The Effectiveness Of Your Digital Marketing Program? Are you frustrated because you don’t have a good handle on how profitable your dental marketing program is on a monthly basis? To understand your dental marketing program’s return on investment, you need a robust dental website analytics reporting and lead tracking system. Your tracking system should show you where your top new patients are coming from, and how much money your program is making you. What Analytics Do We Track? Our Real-Time Online Reporting Portal Shows You Everything: How many phone calls, live chats, and online form submissions your website generates each month. Which patients came from your website and internet marketing program. Where your patients are originating from online (i.e. Google, Bing, Yahoo, Facebook, etc.) How your paid online advertising (PPC) program performing. How your search engine optimization (SEO) program is performing. How your online reputation is performing and how many new reviews you have received. Pricing: Our SEO and PPC clients receive 24/7 access to our robust lead tracking and return on investment reporting portal at no additional cost. If you would like help setting up and managing a stand-alone reporting system, pricing starts at $99/Month. Follow us on Facebook for daily updates!

Review Management for Dentists

Review Management for Dentists Review Generation and Reputation Management Services for Dentists Why Are Reviews Important for SEO? Many dentists today are worried about how their practice is perceived online, and rightfully so. Negative online reviews can harm your reputation, and your bottom line. Don’t let a few unhappy patients distort the positive online reputation you’ve worked so hard to achieve. Our proactive online review generation and reputation management service can help ensure your practice is perceived positively online. Plus, Google’s search engine algorithm prioritizes websites with positive reviews across a variety of platforms, placing dental practice websites with more reviews higher in the search results. 90% of consumers read online reviews before visiting or contacting a dentist. 84% of consumers say they trust online reviews as much as personal recommendations. 74% of consumers say that positive reviews make them trust a local dentist more. Review management for dentists is extremely important and influential in how people perceive your dental practice. Our seamless dental practice review management, generation and monitoring process helps you increase revenue, improve rankings, and showcase your happy patients. To find out how we can help enhance your dental practice’s online visibility, reputation and growth, contact us today. Pricing: Our SEO clients receive our review management for dentists services at no additional cost. If you would like help with review management, our standalone services start at only $99 per month. Do Reviews Really Make A Difference? Reviews are an often underestimated and undervalued element of the marketing process. There is a common misconception that reviews are analogous to comments on social media posts of YouTube videos, but in fact, obtaining reviews from customers and featuring these reviews on your business’s website can be a boon to your dental practices’ ability to expand its client base. The more reviews that a website has, the more exposure it will have; Google’s search engine uses algorithms that prioritize websites with positive reviews across a variety of platforms, putting these websites higher among search results due to the sites’ greater reputations. People browsing the Web for local services will then be likelier to click on the link to your business’s website, generating further interest in your products and services and creating more revenue. From a handful of online reviews—most of them positive, of course—your business can vastly grow in prominence among Google search users, and this additional exposure will drive more customers to utilize your business’s services. What Are First-Party Reviews? Your dental practice can garner new online reviews through our cyclical process of review management for dentists. When customers learn of your services through a Google search, many of them will visit your place of business and transact. You can ask these customers to leave reviews about your business on your dental practices’ website, and you may make these requests in person, on receipts, through a mobile app, via text messages, or by e-mail. Once you have received these reviews, you can publish them on your website. Google and other search engines will pick up on these reviews and may display them among search results, thereby driving even more customers to your dental practice, and so on. What Are Third-Party Reviews? Though it is important for customers to provide reviews for publication on your dental practices’ website, there are benefits to gathering reviews from third-party websites such as Google itself, Facebook, Yelp, Foursquare, Yahoo!, and many others. To gain the trust of potential customers and clients, there are two rules to respect: you must have reviews present on multiple sources, and the average ratings must be consistent. It would look suspicious to a potential customer if only your dental practices’ website featured reviews, or if the average rating on your website were 4.8 out of five stars but hovering around 2.5 stars everywhere else. About 30% of people who search for businesses online assume that a business’s reviews are fake if there are none that are negative, and a whopping 95% believe that total absence of negative reviews means that there is censorship in play, so an uneven distribution of ratings can make or break a dental practices’ online reputation. To make sure that these reviews are balanced, Accelerate Dental Marketing uses a proprietary review generation algorithm to distribute the reviews to the websites where recent reviews are needed. Because four in nine customers place their trust in online reviews written within the past 30 days, the timeliness of reviews is especially critical.

Social Media Marketing for Dentists

Social Media Marketing for Dentists Grow Your Dental Practice By Leveraging The Power of Facebook, Twitter, Google+, LinkedIn & Other Social Media Platforms Why Is Social Media Marketing Important? Are other dental practices surpassing you online because you don’t know how to leverage the power of social media to increase brand awareness and attract new patients? No matter how big or small your practice is, if you are not utilizing the power of social media marketing, you are missing out on crucial opportunities to grow your practice and build your brand. The reality is, the majority of your patients and prospective patients use social media, and many spend a great deal of time on popular sites like Twitter and Facebook every single day. The statistics are truly staggering. 62% of people in North America use Facebook. Over 1 billion users log in daily. People send over 500 million tweets per day on Twitter. People watch about one billion hours of videos on YouTube every single day! Google+ reaches 38% of the entire US population. LinkedIn has quickly grown to over 467 million members. If you’re not using social media to grow your practice, start today! We will set up and manage your social media profile pages to help your practice gain viability, build trust, and attract new patients from the internet. Pricing: Our SEO clients receive social media marketing at no additional cost. If you are in need of social media marketing for your practice, please contact us for pricing. Follow us on Facebook for daily updates!

Custom Mobile Apps for Dentists

Custom Mobile Apps for Dentists Custom Smart Phone Mobile Apps For Dentists and Their Patients Why Are Mobile Apps Important? Today, over 50% of web traffic comes from mobile devices. With a growing number of patients discovering dentists online, having a strong mobile internet presence is essential to the success of your practice. Are you losing patients to local competitors because you don’t realize the importance of mobile apps for your dental practice? Don’t miss out on the opportunity to connect with potential patients on their smart phones, go mobile today! Who Can Use My Mobile App? Both new and existing patients can use your app and keep it on their phones for easy reference. This way your dental practice will always be their first choice. Mobile apps provide your patients with immediate access to you and your practice, literally putting you in the palm of your patients’ hands. They also act as dynamic and interactive online business cards that help promote patient retention, and encourage new referrals. What Are The Benefits of Mobile Apps? Our custom dental mobile apps provide features such as appointment scheduling, insurance information, educational videos, informative eBooks, click-to-call functionality, built in GPS directions to your office, access to your practice’s social media channels, patient portals, and several other resources to keep your patients smiling anytime, anywhere. Pricing: Our SEO clients receive a custom mobile app at no additional cost. If you would like to purchase a dental mobile app for your practice, please contact us for a quote. Follow us on Facebook for daily updates!

Google AdWords for Dentists

Google AdWords for Dentists Pay-Per-Click (PPC) Advertising Campaigns for Your Dental Practice Why is Google AdWords Important? Are you looking for ways to better connect with people online in need of your dental services? You may be considering Google AdWords (aka Google Ads). Either you’re looking at AdWords for the first time, or reevaluating it after an unsuccessful first or second try. Google AdWords is both extremely profitable, and tricky if you are a novice without a good road map. Download our free Dental Marketing Guide to learn how we use Google AdWords to get the very best results for our dentists. The benefit of paid online advertising (PPC) is that your dental practice is able to attract new patients quickly, and you can cover any geographic area you desire with ads, driving interested people directly to your website. Over the years, we have learned the best ways to optimize dental practice PPC campaigns and our success is documented. We highly recommend driving targeted traffic directly to your best educational web content, which we help you create through our unique collaborative process. Allow us to show you how. How Much Does Google Adwords Management Cost? Pricing: A strong PPC program requires a minimum monthly budget of $1000 to start. Google Adwords for dentists is effective and affordable. Online Ads place your website in front of the right people and help you attract more new clients. Our Google AdWords Certified team delivers effective and affordable ad services that include the design, setup, maintenance and optimization of paid online advertising campaigns. Contact us if you have questions about Google AdWords for dentists. We want to make sure you have the information you need to make an informed decision. Learn More About Our Paid Online Advertising Services Search Advertising, Display Advertising, Video Advertising, Mobile Advertising Why Use Google AdWords for Dentists? Your prospective new clients no longer go online; they live their lives there. Today, people are online constantly seeking information. According to Google, people are conducting over 100 billion Google searches each month. “Search” has become the default option for people when they want something. With computers, tablets, and phones, users are connected around the clock. People search during the day in “micro-moments”: “want-to-know,” “want-to-go,” “want-to-do,” or “want-to-buy.” Each of these searches creates an opportunity to influence your target customers preferences and purchasing decisions. Being there when someone is looking for your products or services is what positions you to attract new patients. The businesses that effectively appeal to customers during the micro-moments are the businesses that succeed. Focus on creating an experience that is relevant and useful at each touch point, by focusing on your customer’s needs. Important Online Advertising Facts: 4 out of 5 consumers want online ads that are customized to where they are: their city, ZIP code, or immediate surroundings. 50% of smartphone users and 34% of computer users who conduct local searches make a decision within 24 hours. 59% of smartphone users say they find mobile ads useful, and 56% have done a mobile search after seeing an ad. In fact, 73% of mobile searches trigger additional actions, such as phone calls to a business. Search ads drive an average increase of 6.6% in top-of-mind awareness, or TOMA. When people were asked to recall up to five brands unaided, due to the effects of TOMA, brand awareness increased on average by 9.2%. If you can focus on what consumers want in their moment of need and ensure that you are there when someone searches for you, you will be on your way to having greater success with your online advertising. Follow us on Facebook for daily updates!

Google Display Advertising for Dentists

Google Display Advertising for Dentists We Set Up, Maintain, and Optimize Legal Google Display Ad Campaigns Why is Google Display Advertising Important? Google display advertising is very effective when set up correctly. It should be a core component of every dental marketing program. Google’s Display Network consists of more than two million websites and can reach over 90% of web users. The Display Network helps dentists utilize advertisements of various formats to reach new customers. Because this network is so expansive, it enables businesses to advertise to people while they use mobile apps, browse websites, check their Gmail accounts, and watch YouTube videos. Display advertising works by identifying and marketing to specific target audiences. The Google Display Network was designed with its users in mind, allowing you to advertise to the best possible customers on millions of websites. There are many ways for dentists to narrow targeting and eliminate waste with Google display advertising. Our team of Google Certified Professionals are happy to share our expertise. If you have any questions about Google Display Advertising for dentists, including account setup, maintenance, or optimization, please contact us. We would love to help you get the information you need. How Do Google Display Ads Work? If you and your dental practice are new to the world of digital marketing, and creating your own advertisements feels a bit complicated, you are not alone. AdWords and the Display Network together streamline the process of starting your own ad campaigns. There are a few rules of thumb to bear in mind as you prepare to launch your ads. A range of ad formats will only enhance the effectiveness of your campaign, and the Display Network can feature video, image, and text ads. You can benefit from setting goals for your campaign and tracking your progress. As you roll out your advertisements, the lasting impression that you make on Web users will spur an increase in your business, allowing you to sell more of your services. Through AdWords, you will be able to, over time, assess how well you have progressed towards your goals, determine where your ad campaign is featured, learn which of your ads receive the most clicks, and discover which websites generate the most interest at the lowest relative cost. As you read and review the reports for your advertising campaign, you can make the changes necessary to optimize the parts of the campaign that are not working well and expand the advertising where it has proven effective. The AdWords system can even adjust your targeting strategy automatically. If you have any questions about how we effectively set up, maintain, and optimize successful Google display advertising for dentists, please contact us today. Follow us on Facebook for daily updates!

YouTube Video Advertising for Dentists

YouTube Video Advertising for Dentists We Design, Set Up, Maintain, and Optimize Custom YouTube Video Ad Campaigns For Your Dental Practice Why Is YouTube Advertising Important? Millions and millions of people watch YouTube videos each and every day, and more than half of these YouTube video ad views come from mobile devices. The sheer quantity of video views represents a lot of potential customers, both at home and on the go. The power is in your hands to decide how many potential customers see your ad and find your business. Our team of Google Certified Professionals are happy to share our expertise. If you have any questions about YouTube Ad Campaign setup, maintenance, or optimization, please contact us. We would love to help you perform better online. What Are The Benefits of YouTube Ads? There are numerous benefits of using YouTube to distribute your advertisements, and because YouTube is a subsidiary of Google, content created on either site can be transferred and displayed on the other. If you choose to begin using AdWords, Google’s online advertising service, you will only be required to pay when viewers actively select your video ad or choose to watch your video ad after it plays for more than 30 seconds. With AdWords, advertisers can connect with their audience in unique and memorable ways by showing ads based on where their viewers are located and what they are interested in at the moment. It is possible to customize video ads on YouTube by using the site’s Video Editor tool and measure the success of these advertisements with YouTube’s free analytics tool. AdWords uses an advertisement format called TrueView, which allows viewers to interact with ads. TrueView advertisements are notable for enabling viewers to skip ads after the first five seconds have played, among other popular options. TrueView video ads can appear on mobile devices and desktops alike when users access YouTube or another site affiliated with Google. Are YouTube Ads Effective? According to research published by CMO.com, people are 27 times more likely to click on a video ad than on a standard display banner, a form of display advertising that tends to have a generally low click-through rate. This statistic underscores the substantial increase in revenue a dental practice can experience by adding a YouTube Video Advertising campaign. AdWords provides advertising across three online sources: Google, YouTube, and the Google Display Network. The Display Network is not a single website but a collection of over two million websites on which an AdWords advertisement can appear. The expansiveness of the Display Network means that more than 90% of all Internet users are exposed to display and video ads. We offer three main targeting options: remarketing, interest-based audiences, and demographic targeting. What Is Remarketing? Remarketing entails showing your ads on Display Network sites and apps to people who have previously visited your website, watched your videos, provided any feedback on one of your videos (such as a comment or a mere “thumbs-up”), or subscribed to your YouTube channel. What are Interest-Based Audiences? Advertising according to interest-based audiences involves reaching people based on their interests, such as sports or travel, even when they visit a page related to a different subject on the Display Network. What Is Demographic Targeting? Demographic targeting allows for displaying ads to people on the Display Network who may be associated with certain demographic categories, such as language preference or geographical location. TrueView video advertisements are an effective method of appealing to new customers online. Google AdWords allows users to customize their TrueView campaigns and determine where and when they will appear. These advertisements come in two varieties: in-stream and in-display. What Are TrueView in-stream ads With TrueView in-stream ads, your video advertisement appears automatically before, during, or after other videos. You will only have to pay if a viewer watches more than 30 seconds of your video, watches the entirety of your video, or clicks on the video or its related banners and text on the webpage. What Are TrueView in-display ads? With TrueView in-display ads, you can promote your video advertisement when potential customers are browsing or searching for videos on YouTube or another Display Network site. You are charged when a viewer clicks on your ad and begins to watch the video. YouTube video advertising campaigns appear alongside YouTube videos, among YouTube search results, and on Display Network websites. In AdWords, you can create appealing video ads with TrueView ad formats. There is no charge unless viewers choose to watch your video. This both gives you freedom to customize the length of your videos and offers a wide distribution of your advertisements on both YouTube and other sites within the Display Network.