Veritas Law Firm Marketing

Products And Services

• 

  Website Design

  You are a capable and talented attorney who excels in your field, but does anyone else know that? The unfortunate reality these days is that many really great attorneys are eclipsed online by average or even below average attorneys with better digital marketing help. A great law firm website design can set you apart from the competition and help you convert more new cases from the internet. Beating your competition online is more important than ever if you want your law firm to succeed, and the more competitive the market gets, the more creative you have to be when it comes to your digital marketing strategy. It is no longer good enough to simply have a website, you need to ensure your website is dynamic, built for conversion, and covers all the bases. That’s where we come in. We don’t just build websites. We ensure your digital marketing strategy covers all the necessary bases to ensure your success online.

  Link: Website Design

• 

  Search Engine Optimization (SEO)

  Comprehensive Search Engine Optimization For Attorneys Law Firm SEO, also known as Search Engine Optimization enables your law firm to be found online when people in your area are seeking the legal services you provide. The key to law firm SEO is to create a wealth of high-quality content and educational information that provides real value to your website visitors. We live in the age of instant gratification, and if you don’t make it easy for your potential clients to get the answers they need, they will likely find those answers elsewhere. People like options, so it’s equally important to provide your valuable information in a variety of formats. This means offering text-based content, videos, eBooks, blogs, etc. to allow your website visitors to read and digest the information in their preferred format. According to a Google Consumer Survey, 96% of people seeking legal advice use a search engine to find answers to their questions. With the influx of smartphones and tablets, the days of the phone book are long gone. One of the worst things you can do for your law firm is to not appear in local searches when people have questions about the practice areas you support. Our dedicated law firm SEO experts optimize your website with the keywords most relevant to your firm, and the practice areas you support; but we don’t stop there! We also optimize your website for the common questions related to every practice area your firm supports. These “information queries” are typically presented in the form of a question such as “What are the no-fault benefits in New York State?” or “What are the DWI penalties in New Jersey?”. These are some of the most important queries to optimize for because they are located in the “awareness phase” of the client’s journey. In this phase, potential clients are seeking information to help them understand their rights and decide who to retain to help them. If you can connect with visitors in this crucial phase, and help them better understand their legal issue, you have a much better chance of converting the visitor into a client. First impressions are everything. In fact, 72% of people seeking legal advice only contact one attorney. Providing a wealth of valuable information and helpful resources on your website will help your firm gain visibility and traffic from search engines. This will help ensure potential clients find your firm first when performing searches related to the practice areas you support.

• 

  Video Marketing

  Video Marketing for Attorneys One of the most compelling ways to encourage your website visitors to contact your office is to give them the opportunity to meet you before they even enter your office. Video marketing for attorneys allows you to tell your story and showcase your expertise. By providing educational videos on your law firm website, you allow your website visitors to find and digest the legal information they are looking for quickly and conveniently. Research shows that 72% of consumers would rather watch a video than learn about a legal service by reading text. If a picture is worth 1,000 words, video marketing for attorneys is priceless! Did you know that U.S. adults watch an average of 1 hour and 16 minutes of video per day on their digital devices? YouTube, which is the largest video sharing platform in the world has over 4 billion video views every single day. It’s hard to deny the growing impact of video marketing for attorneys, and how it can help increase your law firms visibility, engagement, website traffic, and marketing ROI. Today, Google uses over 200 ranking factors to determine your website’s quality score. Their algorithms monitor and remembers the interactions of people using it’s search engine. The amount of time someone spends on your page is a good indicator of user intent, and content relevance. By providing educational videos, it keeps your website visitors engaged, and on your page longer, indicating to Google that your website is full of useful, relevant information. If your pages consistently keep visitors on them longer than your competitors, Google will adjust the search results to favor your website. On-site video marketing is included with all of our SEO programs at no additional cost, because we know how important they are to ensuring your online success. We optimize all of your videos for SEO and then add them throughout your website on all relevant pages to surround your website visitors with the information they are looking for, but we don’t stop there. We also create a custom YouTube channel for the firm, and share all of your educational videos socially for maximum reach. The videos are also transcribed to give your website users the option to digest the content in their preferred format. Video marketing for attorneys allows you the opportunity to connect with your website visitors like never before, and establish a level of trust and comfort before they even step foot in your office. Attorney websites with educational videos tend to have better conversion rates, and better overall performance online. Contact us today to learn how video marketing for attorneys can help your firm grow.

  Link: Video Marketing

• 

  24/7 Website Live Chat

  24/7 Website Live Chat For Attorneys Are you looking for ways to make your law firm’s website more modern, dynamic and engaging? One of the easiest ways to improve your website engagement and capture more client leads is adding a 24/7 law firm live chat service to your website and starting the conversation with your website visitors in real-time. Let’s face it, people have become increasingly impatient, and when they are looking for an attorney, they want to be able to make contact as soon as possible, regardless of the time of day. If a client has an urgent legal matter and needs to contact an attorney immediately, live chat gives them that option 24 hours a day, 365 days a year. Our law firm live chat service allows you to provide potential clients with instant gratification, so they can rest assured that your firm has received their inquiry, and an experienced attorney will contact them as soon as possible to address their concerns. This prevents them from continuing their search for other attorneys online. Most attorney websites are reactive and wait for a potential client to fill out a contact form or pick up the phone and call. Our 24/7 law firm live chat service is proactive and invites your website visitors to start the conversation, providing around the clock accessibility to your firm. How it works: When a visitor lands on your website, our live chat representative engages the user and asks if there is anything they can assist with. If someone is looking for help, we gather a summary of their legal issue, and contact details and let them know that an experienced attorney will contact them as soon as possible to address their concerns. Our chat agents do not provide legal advice. They ask questions specifically created for your law firm in order to obtain contact information and qualify your leads, while still maintaining the human element your website visitors are looking for. As soon as our live chat agents complete a conversation, the full transcript is sent to you via email and/or text instantly. All pertinent details and contact information are included so that someone from your office can reach out to the client and assist them with their legal issue. Our chat agents’ primary function is to help build relationships through conversation and to qualify your leads before your competition ever has a chance to speak with them. Many law firms have seen a 25% increase in conversions from their website after adding live chat. With the legal industry more competitive than it’s ever been, you need a way to stand out from the competition. Live chat gives you that competitive advantage and can help grow your law firm. Our Law Firm Live Chat Service Will Save You Time & Money Our 24/7 law firm live chat service helps attorneys save time and money by providing a cost-effective solution to customer service, that literally works while you sleep. Automating your new client intake and having a detailed summary of their legal issue prior to contacting them will save you valuable time and money performing intake over the phone. Another important differentiation of our 24/7 law firm live chat service is that it is fully staffed around the clock with both English and Spanish speaking agents that can assist your website visitors at any time of the day.

  Link: 24/7 Website Live Chat

• 

  Social Media Marketing

  Social Media Marketing for Attorneys Many smart attorneys these days are leveraging social media to help their law firms gain exposure and engage with their potential clients socially. If you want to do the same, you need to start with a great looking website that delivers a lot of educational content about the services you provide, and the frequently asked questions your potential clients have. Social media provides enormous potential for you to make new connections, strengthen existing ones, and brand yourself as a thought leader in your space. The more people that are searching and finding your social media channels, the more traffic it will end up driving to your website, which improves your SEO and search engine rank. Social media marketing for attorneys also helps drive new referrals, as people tend to look at social media recommendations in the same way they look at recommendations from friends, or online review sites. This helps you establish trust and authority online. Let’s explore social media marketing for attorneys and a few of the best options available for generating new clients online. YouTube Marketing for Attorneys Would you rather read an article about no-fault benefits, or watch a video with an experienced attorney explaining exactly what you need to know? According to studies where both video and text are available on the same page, a whopping 72% of people would rather watch the video to learn about a product or service. Great websites are able to leverage both and provide the information people need in whatever format is most convenient for them. Having a YouTube channel for your law firm provides an excellent opportunity for you to provide a ton of helpful information to your potential clients in a quick and easy format that is easy to absorb. Videos have proven to be much more engaging than plain text, and allow you to grab your audiences attention, showcase your expertise and personality, creating more interest in your firm. Facebook Marketing for Attorneys Facebook provides a great opportunity for you to speak directly to your audience and start an open dialogue. We publish daily Facebook updates on behalf of our clients in the form of educational blog posts, videos, relevant local news, legal humor, and other pieces of high quality content that attracts a lot of attention and engagement in your firm. We also leverage Facebook Ads to draw even more engagement and interest in your firm by specifically honing in on your target demographic and providing a message that speaks directly to them in their time of need. Learn more about social media marketing for attorneys by scheduling a free consultation. LinkedIn Marketing for Attorneys LinkedIn is another great way to leverage the power of social networks to increase interest in your firm and attract new clients. Most LinkedIn profiles tend to be rather boring and read more like a resume. By showcasing your videos, content and providing a wealth of helpful information to your connections, you can improve your credibility and position yourself as a thought leader in your space. This translates to more referrals, more website traffic, and more clients for your firm. Twitter Marketing for Attorneys Twitter is another excellent opportunity for attorneys to leverage the power of social media to increase brand awareness and showcase their expertise. There are over 326 million active Twitter users today and that number continues to grow. Roughly 46% of Twitter users use the platform on a daily basis, which means that you have an excellent opportunity for your message to reach a large volume of people in need of your legal services. Again, content is key. Instead of providing static boring information, the key is to leverage your great content and educational resources to provide real value to your end users, thereby increasing trust and authority in your niche. If your law firm is not currently leveraging social media as a part of your marketing strategy, you are missing out on a huge opportunity to interact with your local community and build your brand. Building a relationship starts with establishing trust, and social media marketing for attorneys is a great way to bridge the gap, and create an open dialogue between your firm and the community. If you’re interested in learning more about social media marketing for attorneys, contact us today to arrange a free consultation with our dedicated law firm marketing consultants.

  Link: Social Media Marketing

• 

  Email Marketing

  Email Marketing for Attorneys Are you tired of your law firm losing out on leads from the internet? Are you looking for a way to get a leg up on the competition? At Veritas Law Firm Marketing, we specialize in email marketing for attorneys. Our email marketing campaigns include comprehensive, educational, custom practice area eBooks, videos, and blogs that help law firms educate their prospects, brand themselves as experts in their community, and consistently improve new client conversion rates. Content continues to be king when it comes to a successful digital marketing strategy. However, if you want to succeed online, you need to provide content that is relevant, and personalized to the specific audience you are targeting. Technology has changed the way we can share our information online, allowing us to automate the lead generation process, and send high quality educational content such as custom practice area eBooks, videos, blogs, and other content directly to our website visitors inbox. These are called email marketing campaigns. Our goal is to help you create the most comprehensive information available on every practice area you support, so you establish yourself as the most trusted and reliable source of information on that topic in your community. How Email Marketing for Attorneys Works: If someone in your community is involved in a motor vehicle accident and is looking for answers to their questions, they will likely type those questions directly into Google. We create comprehensive eBooks, videos, and blog content that answers the most frequently asked questions people are typing into search engines regarding the practice areas you support. We optimize this content for SEO which allows our custom practice area eBooks and other related content to show up in search engines when someone is looking for answers to their specific questions regarding car accidents in your area. Once they land on your website, we offer them our “Free Car Accident Guide” in exchange for their name and email. Once they subscribe, a free PDF version of our comprehensive eBook is sent directly to their inbox. These eBooks are mobile-ready and can be accessed any device (computer, tablet, or smart phone) for convenience. Over the next few weeks, our email marketing campaigns will automatically send them additional educational content related to the specific issue they are facing. For example, a few days after they receive the Car Accident Guide, they might receive a video about why it’s important to see a doctor after their accident, even if their injuries are not immediately apparent. A few days after that, they might receive a blog post explaining how medical bills are handled in a personal injury case, and so on. This educational content continually drives your prospects back to your website by providing real value and answering the questions they may not have even thought about yet. Email marketing for attorneys is also extremely beneficial in helping attorneys brand their firms as the go-to resource for answers to their legal questions. This keeps their law firms top-of-mind and ensures they get the first call once their prospective clients are ready to contact an attorney. Email marketing for attorneys allows your potential clients to be continually exposed to your law firm with content that is suited specifically to their needs at the right time. This greatly increases your chance of converting a lead into a new client with each new email they receive. Another benefit of email marketing for attorneys is that it helps you educate your clients, so they have a much better understanding of the legal issue they are facing, and what to expect. This will save you a lot of time during your initial consultations and help ensure you have a much more informed client. Learn More About Email Marketing For Attorneys At Veritas Law Firm Marketing, we handle every aspect of email marketing for attorneys from eBook topic selection, authoring, design, editing, and publishing for our law firm clients. We also create high quality educational videos that answer the questions your clients are asking online every day. If you are interested in educating your clients while showcasing your expertise, contact us today to learn how email marketing for attorneys can help automate your lead conversions, and bring you more cases from the internet.

  Link: Email Marketing

• 

  Pay-Per-Click Advertising (PPC)

  Pay-Per-Click Advertising for Lawyers Are you being outperformed online by less qualified attorneys with better digital marketing partners? Your competition has realized the power of pay-per-click (PPC) advertising, and they’ve discovered these ads get much better results than old-school billboard and radio ads. PPC ads are more targeted and easier to track, and when done correctly, the ads get immediate results. If you’re ready to move past your competition, it’s time to include Google ads in your marketing arsenal. Pay-per-click advertising for lawyers can be complicated, so let us do the heavy lifting. We specialize in pay-per-click advertising for lawyers, so we can do the work and you can go back to doing what you love — serving clients. If you’ve been burned in the past with PPC advertising, it’s because the marketing company you used wasn’t equipped to overcome the specific challenges that lawyers face. We understand how to overcome the various challenges, so our clients get the results they want with these ads. Look at the various challenges and how we manage to deliver results for our clients. Challenge 1 – The Cost Many of our clients come to us after using companies that ran high-cost ads with little return. On the surface, this is understandable. Keywords like “lawyer” and “attorney” cost a great deal of money on AdWords. Many marketers purchase these expensive keywords without adding a value proposition to the end user. That causes lawyers to spend the money without getting a return. If there is no value, people click on the ad and don’t take any action. That means the firm spends the money without getting a return on investment. Our philosophy when running pay-per-click advertising for lawyers is a little different. We always add a unique value proposition to our ads and make valuable educational resources available to the consumer. The Solution — The Value Proposition Instead of running ads that simply say, “Click Here to Call Us,” we use ads to address the specific issues the searchers are going through and then provide free content to help them make a decision. An example of this is “Injured In A Motorcycle Accident? – Download Our Free Motorcycle Injury Guide”. This helps educate the consumer, and provides them with your best pieces of content, such as guides, videos, and e-books, further demonstrating your expertise and establishing your law firm as a thought leader in your space. This reduces the cost per click while increasing the ROI. By educating the consumer, we get them to take action. Another added benefit is that you have a much more educated client when they do contact you, saving you time during your initial consultation. Challenge 2 — The Competition Regardless of where your firm is located, you have to deal with a great deal of competition. It’s part of being a lawyer. If your previous marketing firm did not understand how to deal with the competition, you likely had two huge problems to contend with when running an AdWords campaign. First, competition can make already expensive keywords even more costly. Second, your ads can get lost in a sea of other ads when the competition is fierce. This makes it difficult for you to get a large piece of the market share. Fortunately, our team can overcome the competition to ensure your ads are affordable and visible. The First Solution — Limiting Our Clients Many of our competitors will work with any and every law firm that reaches out to them. This causes an oversaturation of the market. That’s why it’s so hard to break out with a PPC campaign. We do things differently. We limit the clients we work within each geographic region to prevent oversaturating the market. That means when you use our company, you won’t be competing against our other clients. We won’t put your firm head to head with your direct competitors. We want you to succeed, so we will focus on your firm in that geographical region. That helps you stand out in the market. The Second Solution — Differentiating Our Clients While we limit our clients, we understand that you will still have competition out there. That’s why we take the time to differentiate our clients from the competition. We dig deep into your firm to find out what makes you better than the competition, and then we highlight that in the ads. We also take the time to look at your competitor’s ads, so we can craft ads with more compelling language. We create ads with a sense of urgency that is more powerful than the ads your competitors use. This includes the language in the call to action and ad extensions. We use every piece of advertising real estate to get results. While some marketing agencies leave clients in the dark about what the analytics say, we are 100 percent transparent. Our clients have access to our analytics portal 24 hours a day, 7 days a week.

  Link: Pay-Per-Click Advertising (PPC)

• 

  Google Display Advertising

  Google Display Advertising for Lawyers Google Display advertising is one of the most powerful options for attorneys, but many incorporate poor strategies with these ads. That creates a great deal of waste and prevents them from getting a strong return on investment. Fortunately, it’s easy to right the ship by following the best practices for Google Display advertising for lawyers. Let’s look at what Google Display advertising is and what you need to include in your paid advertising campaign. What Is Google Display Advertising? If you run an ad campaign on AdWords, you have two options. You can choose the Google Search Network or the Google Display Network. Ads in the Search Network display in search results, while ads on the Display Network appear on websites. The Google Display Network has robust targeting options. You can target by: Placement (i.e. specific websites). Keyword. Topic. Interest. You can also use the Display Network for remarketing. This is often the most powerful option for Google Display advertising for lawyers. Remarketing allows you to target people who have already visited your website. They are interested in what you have to offer, but you need to bring them back. You can do that by essentially following them all over the internet with these ads. You can create different remarketing lists based on the actions of the users. For instance, you might create one list for people who viewed the video on your welcome page and another list for those who stayed on your site for at least five minutes. You can create as many lists and run as many campaigns as you wish. Best Practices for Google Display Network Campaigns If you want to succeed with Google Display advertising for lawyers, you need to incorporate the best practices. When done correctly, these best practices will help you optimize your campaign and get lots of leads. Custom Landing Pages That Host Excellent Content Many law firms make the mistake of creating a single Google Display network campaign. They use the campaign to cast a wide net to get as many leads as possible, but since the net is so big, it doesn’t reach targeted prospects. That means the ads receive lots of impressions, but they don’t convert. Avoid this problem by choosing your firm’s best content and then creating a custom landing page for each piece. For instance, you can choose an eBook for one campaign. Create a custom landing page with the eBook and send people to it. Then, create a second campaign with an informative video and custom landing page, and so on. By selecting the best content and creating customized landing pages, you can target your ads to those who are most likely to respond. This will allow you to get lots of new clients quickly. Keywords That Target Specific Demographics and Intent to Minimize Waste This tip goes back to targeting. Again, you do not want to cast a wide net on the Display Network. You want to reach people who will actually take action. Google Display advertising for lawyers should include a list of keywords that focus on demographics and intent. This reduces the cost-per-click while increasing conversions. The keywords you choose depend on what you are trying to accomplish with your ads. For instance, your keywords during the education stage will be different than the keywords you use when retargeting people who have already visited your website. It’s important to put a great deal of thought and research into keyword selection to get the best results. Compelling Ad Copy With Proven Calls-to-action Far too few law firms spend time creating compelling ad copy with strong calls-to-action. They just throw up a banner ad with their firms’ logo and call it a day. While that type of ad will help you with brand recognition, it won’t go far when it comes to landing new clients. You need to go the extra step and create ads with strong copy and calls-to-action. Strong copy often only consists of a few powerful, attention-grabbing words. Less truly is more on the Google Display Network. If you bog the ad down with too much copy, you’ll overwhelm the viewer and won’t get conversions. Regarding the call-to-action (CTA), it’s important that you avoid the mistake that so many firms make. If you spend any time looking at law firm Display Network ads, you’ll notice that lots say “Click Here” for the CTA. That is not a true CTA. You need to give people a reason to click. The CTA can include social proof, such as “See Our Client Successes,” or it can include information that explains a benefit. These are just a couple of the directions you can go in with Google Display advertising for lawyers. The key is to match the CTA to the specific piece of content you’ve selected.

  Link: Google Display Advertising

• 

  Reputation Management

  Reputation Management for Lawyers Countless law firms are living in the Dark Ages of law firm marketing when word-of-mouth advertising was all that was needed to get more clients. Now, though, 90 percent of consumers peruse online reviews before choosing a local business. Positive reviews make them more likely to reach out, while negative reviews will scare them away. That means online reviews and reputation management for lawyers is a critical aspect of any great law firm marketing strategy. It’s not just about the client either. Search engines use reviews when determining a site’s ranking. Let’s look at how reviews impact search rankings and what you need out of an online review management system. Online Reviews and Local Search Ranking Google and other search engines use a variety of factors when determining local search rankings. There are dozens of ranking factors in all, and law firms need to focus on the most important. Review signals are among the most important ranking factors, so extra care needs to be put into reputation management for lawyers. Simply having positive reviews isn’t enough, though. The keywords in the reviews can also help you move up in the rankings. Firms that receive reviews on specific topics tend to move up higher in the rankings than firms that only have general reviews. The Best System for Online Reputation Management for Lawyers Knowing the importance of online reviews is step one. Implementing a system for success is the next step. You need a system in place that will solicit reviews and help you respond to them in a timely manner. Let’s unpack this so that you can understand how such a system works. Step 1 – Choose Review Sites There are countless review sites out there, and you want to gather reviews in the spots your clients are. That might mean you need lots of reviews on Avvo or you might need to gather Facebook reviews. You might even need to get first-party reviews directly on your website. Determine the best course of action, and keep in mind that you can use several review sites. Just pick the best ones for your law firm. This will take a bit of research, but it will be well worth it when you start generating lots of reviews. If you need help determining where you need reviews the most, contact us for a free assessment. Step 2 – Request a Review Many lawyers mess up on this step. They believe if they provide the best service possible, people will leave a review without prompting. While it is true that some people will leave reviews without being asked, most require a little nudging. Our reputation management for lawyers solution includes soliciting reviews from satisfied clients. Successful firms use emails and text messages to encourage reviews. The process can be as simple as asking for a number from 1 to 10, and as complex as asking for reviews on specific services. Keep in mind that asking for reviews for specific services will help you get the keyword-rich reviews you need to improve in the search rankings. Step 3 – Analyze the Reviews When you have a system in place to gather reviews, you can access your reviews in a single portal. That means it is easy to analyze them. Take the time to look at what your clients have to say about your firm. Are there ways that you can improve your practice? Do you stand out in certain ways? When you read the reviews, you can use positive information as part of your marketing strategy and you can use negative information to make changes to your firm. This is an excellent way to become a better practice and reach more people. Step 4 – Respond When Necessary Regardless of how good your law firm is, you will encounter negative reviews from time to time. As a general rule, it’s a good idea to respond to negative reviews, regardless of the industry. However, law firms have some considerations to keep in mind when responding to these reviews. First, you need to be careful about what you disclose during your response. You cannot disclose any information that the client hasn’t already disclosed in the review. Otherwise, you will breach confidentiality. You also cannot injure the former client with your response. That includes personal injury, as well as injury related to the work you performed for the client. Finally, it’s important that your response is professional and restrained.

  Link: Reputation Management

• 

  Local SEO

  Local SEO for Attorneys Do you want your law firm to appear more prominently in localized searches? These days, approximately 70% of internet traffic comes from mobile devices and that number is expected to increase to 80% this year. Because of this, Google has started to change the way they are displaying results, putting more emphasis on geo-targeted location-based results. Local directory citations are a key factor in ranking for local search as they help establish legitimacy of your business. In fact, they account for approximately 25% of all local ranking factors. Search engines want to make sure that the information they are providing to their users is accurate. You need to make it easy for search engines to understand who you are, what practice areas you support, and where your firm is located. This will help your law firm establish the trust and authority you need to improve your visibility online. While many of your potential clients are searching Google for local information, a growing number of people are finding law firms through local business directory sites such as Bing, Yelp, YellowPages, Avvo, and more. It’s important to get your law firm listed correctly and consistently across all these online business directory sites. Local directory sites allow you to provide additional context and important backlinks to improve your website’s trust and domain authority in the eyes of Google. More importantly, ensuring your “NAP” (name, address, phone number) and other identifying information including website address, business hours, photos, videos, and practice areas are consistent across these websites is crucial to your local SEO success. Any inconsistent information such as wrong phone numbers, incorrect addresses, misspellings, or lack of suite numbers can wreak havoc on your local search rankings. Google references many of these local directory sites and aggregators when determining which information about your business is accurate. If they are unsure due to inconsistent information, they may end up showing the wrong information for your business, or even worse, not showing your business at all in search results. At Veritas Law Firm Marketing, we specialize in local SEO for attorneys. We have a direct API connection with over 70 of the top local directory citation sites, and data aggregators which means that we can get your information updated fast, and ensure it remains accurate. When your law firm appears in our comprehensive network of 70+ authoritative local directories, Google is more likely to display your listings in the local pack search results. Let us help ensure your business listing is completely accurate around the clock so your law firm can achieve better search rankings online. If you are interested in local SEO for attorneys, contact us today to arrange a free consultation with our dedicated law firm marketing specialists.

  Link: Local SEO

• 

  Website Analytics & ROI Reporting

  Law Firm Website Analytics Reporting Improve Your Online Success With Our Comprehensive Tracking & Reporting System Imagine that you have the car of your dreams, but it doesn’t have any gas. That vehicle will be worthless to you until you top off the tank. The same is true for owning a website without any tracking measures in place. It’s impossible to get the most out of your website without law firm website analytics reporting. Unfortunately, lots of attorneys are afraid of the idea of diving into analytics. They fear the information will be confusing and impossible to decode. It’s actually easier to track and interpret analytics than you might think. Let’s look at some of the top analytics you need to track, as well as the easiest way to get it done. Website Traffic Website traffic is considered the most basic of law firm website analytics reporting, but don’t discount its importance. Website traffic analytics gives you a quick view of the health of your website. If the traffic is declining, you know your marketing efforts aren’t reaching your target market. If it’s staying steady, you need to do more to find new people, and if it’s increasing, your efforts are working. It’s also very interesting to look for traffic spikes after certain marketing efforts take place. For instance, you might notice a huge spike in traffic after running a pay-per-click advertising campaign or your website might bring in more traffic after you write a blog post on a popular topic. It’s important to know this so you can use that information moving forward. You also need to look at your unique visitors and repeat visitors, as this gives you additional insight into your marketing efforts. Unique visitors show that your outreach campaign is working, while repeat traffic indicates that your site offers a great deal of value to visitors. Finally, you need to look at your traffic sources. How are people finding your website? They can find it from organic search, referrals, by typing the URL into a search engine, and through social media channels. This will give you a picture of which methods are working, and which ones need tweaking. Keyword Rankings Law firm website analytics reporting should also include keyword rankings. It’s important to see how each keyword is performing regarding SEO and PPC. You can see exactly where each keyword ranks, so you will know which keywords are performing the best and which ones should be left out of your campaign moving forward. This will help you save money by only using keywords that perform. It also makes it easier to reach prospective clients when you have the best keywords in the business.

  Link: Website Analytics & ROI Reporting

• 

  Mobile Apps

  Law Firm Mobile Apps for Attorneys In 2018, 52 percent of web pages were accessed by a mobile device, and that number will continue to grow due to the explosion of mobile use. Google has taken notice and has implanted “mobile-first indexing,” meaning that Google indexes the mobile version of sites first. Your mobile website is on the front lines when it comes to search engine rankings, so a mobile presence is necessary. Law firm mobile apps are an excellent way to get in front of this trend. These apps improve the user experience and make it easier to reach the top of Google and other search engines. How Do Mobile Apps Improve Search Rankings? Law firm mobile apps help law firms move up in the search rankings in two different ways. Both ways are critical for making it to the top of Google and other search engines. First, if someone conducts a search that brings up lots of mobile app listings, Google could display your app with other related apps at the top of the search results. Android devices display “app packs” for related searches right under the PPC ads. Users can scroll through the apps and find one to download. If they click on one, they’ll be redirected to Google Play. iOS devices go about this a bit differently, but you can still rank with your app. When users conduct a search that’s correlated to applications, iOS devices display a drop-down menu with app recommendations. Some speculate that eventually iOS devices will follow the lead of Android devices and display app packs as well. Your app can make it into these listings as long as you create keyword-optimized titles and gather lots of high-quality reviews. The keywords will trigger the app to show up in the search results, and the reviews will show Google that your app is worthy of being included. That’s just the first way law firm mobile apps improve search rankings. The second way is possibly even more important. Google now considers high-quality apps as a positive ranking factor regarding mobile search. Google hasn’t provided much insight into what this means, but marketers believe it means that links between the website and the application will improve the site’s rankings when people conduct mobile searches. The key is to use deep links to specific screens inside the app. You need to associate pages on your website to the screens on the app. These links look like any other link on the web, but when people click on them, they get to choose between opening a web page or opening the app. You’ve likely come across deep links countless times when conducting online searches. The New York Times provides a perfect example of this. It publishes deep links on a daily basis. If you click on one of the links, you get the option of opening it in a web page or with an application. Key Features of Law Firm Mobile Apps While any type of app can boost your search rankings, you want to provide something that will also help you attract more business and keep your current clients engaged. That is why it is critical to have certain features available in your mobile app. Educational Information You want to educate prospective and current clients. This makes your job easier and it also empowers people. In addition, when you educate people, you are more likely to get a call asking to schedule a consultation. The best law firm mobile apps include a wealth of educational resources. Add eBooks, guides, and videos to your mobile app. This information can include tips, important information about case law, and even insight into what to expect when hiring a lawyer. Think of all the questions that people ask when they come to your law firm for a consultation and then add the resources to your application.

  Link: Mobile Apps